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Consumer behaviour shifts in 2024: data reveal key trends
SATURDAY, DECEMBER 21, 2024
To stay ahead, brands must closely monitor changes and adapt strategies accordingly
Carrot knife fad: harmful implications in knife-fearing nation
SATURDAY, NOVEMBER 11, 2023
A recent trend of fiddling with a knife toy called a "carrot knife" among young teens is raising deep concerns regarding its potential impact on the development of violent behaviors in children.
Digital marketing agency YDM adds AI tools to help businesses tap changing markets
MONDAY, MARCH 20, 2023
A leading digital marketing agency, YDM Thailand, promises to help businesses navigate the marketing transformation by providing more comprehensive artificial intelligence marketing tools that allow businesses to easily segment potential target groups.
Grab names top 3 delivery trends for 2023
THURSDAY, DECEMBER 29, 2022
The top three delivery trends in the coming year will be healthy foods, afternoon snacks, and subscription-based delivery service, according to the latest Grab study.
Survey on people's travel and spending points to an uphill road for tourism recovery
MONDAY, OCTOBER 12, 2020
About one-fourth of respondents in a government survey in September travelled upcountry during weekends and holidays and the majority of travellers spent less than Bt5,000 on the trip.
Thailand turning to mobile for key purchases 
THURSDAY, SEPTEMBER 07, 2017
With 67 per cent Internet penetration and 133 per cent mobile penetration, Thailand’s rapidly increasing “connected consumers” segment is redefining the new rules of engagement for brands, according to the Tetra Pak Index 2017. 
Consumer values ‘changing’
THURSDAY, JUNE 23, 2016
AS THEY TRANSFORM into the digital communication era, marketers and brands should keep their eyes on what future customers value, particularly younger people, and not rely on their demographic data alone, a forum was told.
Consumers accessing content more often via multiple screens, poll finds
MONDAY, OCTOBER 26, 2015
Content consumers are now accessing media more frequently through multi-screen channels, since most of them own mobile devices, according to a media consumption survey conducted by the National Broadcasting and Telecommunications Commission (NBTC).